MAY 2026 –Hyundai UAE proudly partnered with endurance athlete Michael Logue in achieving a historic milestone through “The Project 7 Emirates”, a groundbreaking 630 km run across all seven Emirates, completed in just five days and officially earning a Guinness World Record.
This extraordinary challenge was more than a physical accomplishment. It was a powerful demonstration of resilience, determination, and purpose, values that Hyundai champions both locally and globally. Through this partnership, Hyundai UAE reinforces its commitment to impactful corporate social responsibility initiatives that inspire communities and push the limits of human potential.
As the official mobility partner, Hyundai UAE played a vital role in ensuring the success of the journey by providing the Hyundai Staria as the main support vehicle. Throughout the challenge, the Staria delivered reliable performance, seamless logistics, and exceptional comfort for the team across long distances and varying conditions.
Designed to redefine modern mobility, the Hyundai Staria combines futuristic design with advanced technology, spacious interiors, and enhanced safety features. Its versatility and reliability make it the ideal companion for demanding journeys, perfectly supporting an endurance challenge of this scale.
This achievement reflects Hyundai’s global vision of “Progress for Humanity”, where innovation goes beyond technology to create meaningful social impact. Through initiatives like “The Project 7 Emirates”, Hyundai continues to empower individuals, support ambitious goals, and contribute positively to the communities it serves.
Through this landmark partnership, Hyundai UAE celebrates not only a Guinness World Record achievement, but also a powerful message of unity across the seven Emirates, the strength of the human spirit, and the impact of purpose-driven collaboration.